Sales Plan for Growee
I. Company Profile
2. UNILAB is definitely the largest and leading health care company inside the Philippines. UNILAB take pride in offering quality and affordable health care products and services that enrich the lives of Filipino families. Starting out being a small drugstore in 1945 post-war Manila, Unilab provided top quality medicines for prices inside the reach with the community. Today, Unilab grows, manufactures, and markets over 300 prescription, over-the-counter, and private care brands covering the significant therapeutic categories from prevalent illnesses, just like cough, the common cold, pain, allergy or intolerance, and fever, to conditions like hypertension, high cholesterol, diabetes, asthma, attacks, tuberculosis, ulcer, anemia, and cancer. Aside from the Philippines, Unilab operates in 10 other countries in Southeast Asia: Chinese suppliers, Hong Kong, Dalam negri, Laos, Malaysia, Myanmar, Singapore, Sri Lanka, Asia, and Vietnam. The major Unilab manufacturing complex in City Manila have been cited by international well being organizations as one of the finest in Asia.
2. Industry Research
* Growee is in the Food Health supplement vitamin sector, it is formulated to help meet the nutritional requires of children during periods of increased physical activity, rapid mental and physical growth and development.
3. Competitors Evaluation
Products| Company| Price| Promotion| Distribution
Growee with Chlorella Growth Factor| Unilab Buyer Health| Growee with Chlorella 30 mL (P42. 32) Growee with Chlorella one hundred twenty mL (P137. 94)
Growee with Chlorella 250 cubic centimeters (P239. 2)
Growee with Chlorella dental drops
Growee with Chlorella 15 mL (P75. 58)| -They have industrial about their item. -They also give leaflets that have an quick prize promo. -Television competition. -They are usually giving brochures. * | Watsons| Cherifer| Intermed Advertising Philippines| Cherifer Forte 120ml, (P 176. 75)| -They have commercial about their product. - In addition they give booklets that have an instant prize promo. Television contest. -They can also be giving brochures. | Watsons
Products| Price| Index
Growee with Chlorella| Growee with Chlorella one hundred twenty mL (P137. 94)| 100%| Cherifer Strength | Cherifer Forte 120ml, P 176. 75| 128. 14%
5. Cherifer is definitely 20% high priced than Growee.
5. Cherifer is the main competitor of Growee with Chlorella Development Factor is food supplements. It is under the Intermed Marketing Korea, Inc. It is just a Chlorella Development Factor (CGF), rich in nucleic acids necessary for the stimulation of progress. Combined with Taurine and Lysine, CHERIFER is usually packed total with all the weight-promoting and cell-nourishing nutrients your children need to maximize their progress potential. Pounds growth promoting is the feature that is the like Growee.
4. Strategic Providing Objective
* To offer quality items for Mercury drugstore and make partnership with them. 2. To offer introductory prices just like 5% discount for receiving our present which is producing Growee accessible in all 700 branches of Mercury Drugstore nationswide and 5% low cost for the next 2 orders after the first offer.
PRESENTATION FROM THE PRODUCT
* Is made up of Vitamins, Lysine, Choline, Taurine, Chlorella Growth Factor, Humerctants, Stabilizer, ph level Control Brokers, Emulsifiers, Caramel, Natural Flavours, Preservatives, Thickener, Disodium, EDTA Vitamin A, D3, Elizabeth, B1, B2, B6, B-12, Niacinamide. It is a food health supplement formulated in order to meet the healthy needs of children during periods of improved physical activity, speedy physical & mental development & expansion.
5. Especially made for 7 a few months to 11 years old, Growee Syrup and Drops can even be taken any kind of time age, with no known restrictions. Daily dose of Vitamins. May be used with or perhaps without meals (May be studied w/ foods for better absorption).
III. Features and benefits
5. Growee, a growth multivitamin manufacturer for infants and kids aged, which...
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